With social networks and user-generated content forming a major part of the web's fabric, we work with global brands to develop effective strategies: To reach out to new and existing audiences, to understand in detail how companies are perceived, or even to bring entirely new communities together. This requires a deep understanding of individual and collective user behaviour, as well as detailed technical experience of how social media platforms are developed and sustained.

The rapid growth of social media excites and inspires us. I am a passionate driver and participant of the social evolution and we closely engage with our clients so they become a part of it too. Providing a viral gateway to other social networks such as Facebook and Twitter is a key consideration for all our client work.

Strategic solutions stem from taking the time to understand you, your marketplace and your competition. We work to analyse the successes and failures of your competitors' online activity: Their interaction with their audience, their use of technology and the position they occupy. This analysis allows us to define an approach that not only meets your marketing objectives and positions appropriately, it delivers on strategic business goals.

We want to deliver the best user experience possible, on every project. To do this, we have to understand the users themselves. Who are they? What are they looking for? How can we add value to their experience? For high-volume, high-traffic sites, detailed insight into a complex user base is vital. Identifying common priorities amongst your users and tailoring the information architecture to their needs. The results? Web sites and applications that feel right.

Designing and building interactive solutions for some of the world's biggest brands requires more than just top-class creative and technical skills. It relies on an experienced project management team and a methodology that encompasses business focus and flexibility with an emphasis on quality. We have an established process that combines strategic thinking and agile development methods with a closely-controlled approach to milestone planning and resource allocation.

Search is the cornerstone of the web. How can we make you more findable? My experience in developing sites allows us to apply a careful blend of content strategy, accessibility, standards expertise and a core understanding of search engine technology to every project. We define an approach that works not only for initial deployment and launch, but also provides a platform for flexibility and adjustment as the search landscape changes.

My focus goes beyond just the visual and the functional; we create work that brings real business advantage. Defining the strategy behind this and how to measure it is the true goal of web analytics. We engage with our clients to help them understand current user behaviour, trends and site performance, and provide solutions which encompass the full life-cycle of successful analysis: Goal identification and measurement of success, system integration and implementation (whether third party or bespoke), reporting and ongoing adaptation.